Stop guessing. Start makingprofitable marketplace decisions.
DataGlass turns data into Actions to help improve profitability by adjusting ads, pricing, promotions, and campaigns — that can be deployed within one click.
Shopee
Lazada
TikTok ShopNo credit card required.
Optimize your shop’s profit now.
DataGlass is a decision engine for e-commerce sellers that helps them optimize their shops on marketplace platforms like Shopee, Lazada, and TikTok Shop. It turns marketplace data into clear profit insights and instantly deployable actions for ads, pricing, promotions, and inventory to improve profitability. Going beyond basic reporting, DataGlass shows sellers what is happening, what to do next, and how each decision affects profit.
Actions
Actions for ads, pricing, promotions, and stock
Deployable actions to optimize your shop automatically. DataGlass curates profit maximizing steps to improve your unit profit, sales by adjusting ads bidding, adjusting promotions, deploying deals, giving dynamic discounts, and more!
Deploy Actions straight to your shop
Not a black box, transparent details
Track deployed Actions
Risk-Aware Optimization, built in
Rollback or stop Actions anytime
Product
Know the true economics of every product
Uncover the full profit breakdown of each item that includes all hidden fees from commission, promotions, ads, returns, and so on. Recover where you are losing money.
Sync stock across shops
Financial breakdowns with hidden costs and true margins
Simulate profit before changes
Set stock
Set COGS
Unified multi-shop view
Analyze price elasticity
Adjust profit structure
Available Actions Cards
Ads
See ads through a true-profit lens
Did you know that platforms report GMV-based ROAS? The numbers you see are heavily inflated! Our ads module helps you see True ROAS and adjust accordingly to save wasted spend.
Analyze ad performance
Get true Return on Ads Spend (ROAS)
Actions Cards to optimize Ads
Mathematical Optimization for marketplace profit
How DataGlass turns shop data into profit actions
Mathematical Model built specifically for your shop
We ingest your shop's data automatically, transform it, prune out noise, map latent factors, and feed it into our researched Mathematical Models to forecast and perform Robust Optimization on each facet of your shop's operations.
Shopee
Lazada
TikTok Shop
The right Mathematical Optimization formulation is the key
In the uncertain and volatile world of e-commerce, Robust Optimization is the key to choosing Actions that not only target profitable outcomes but also keep downside risks bounded.
Looking to get into e-commerce or scaling?
Are you a small seller with less than 50 orders a month? Use everything for free!
New accounts get the full product free for a month — no card, nothing to configure.
Free
Under 50 paid orders a month? Get everything on the paid plans, free.
฿0
per month
- Every feature on the paid plans
- Auto-detected from your shop data
- No card, no configuration
- Only billed past 50 orders
Start free
Eligibility recalculated every billing cycle.
Trusted by our customers
Read the research behind the Decision Engine
Latest field notes from DataGlass Research on true profit, ads, pricing, and marketplace decision-making.
Read all posts
Ads
What is Target ROAS? How to set it in Shopee GMV Max without burning profit
What is Target ROAS? It is the revenue-to-ad-spend ratio Shopee GMV Max optimises toward — and set it too low on a 15%-margin product and the campaign hits its target while losing money on every order, recovering THB 0.75 of contribution per THB 1.00 of ad spend. What Target ROAS means, how to set it in GMV Max, and the two formulas — break-even ROAS and target-margin ROAS — that protect your margin.
DataGlass Research
Data Science
What is e-commerce optimization?
Optimization is not a marketing word — it is an operations-research discipline: use data and math to compute the best decision against an explicit objective. Point it at a Shopee, Lazada, or TikTok Shop store and the objective is true profit, not sales. A primer on why those two numbers stopped moving together, and what optimization actually answers.
DataGlass Research
Ads
Platform ROAS vs true ROAS: why your ads make sales but no profit
A ROAS of 5 feels like a win — until you notice the platform computed it on gross attributed sales, before fees, vouchers, shipping, and COGS, and while still counting orders that were later returned or cancelled. The dashboard number is a revenue ratio wearing a profit costume. A primer on what platform ROAS hides and how true ROAS is calculated across Shopee, Lazada, and TikTok Shop.
DataGlass Research